By Emily McLaughlin

I recently stumbled upon a little company called ViewSPORT. I found them one day while aimlessly clicking though the Twitter-sphere and the moment that I finally landed on their site… I knew I had to take out my credit card.

ViewSPORT is a fitness apparel company that describes themselves as followed…

What is ViewSPORT?

Incorporated in 2010, ViewSPORT®, Inc. is an innovative fitness apparel line focused on the motivated athlete, sports teams, the military, and others looking to get the most from their fitness and training efforts. When an athlete exercises, the patent-pending ViewSPORT sweat-activated technology reveals a design that is only apparent once perspiration comes in contact with the fabric. The harder the wearer works, the more apparent the image.

What is ViewSPORT’s corporate mission?

ViewSPORT’s mission is to motivate and empower all those interested in living healthier and more active lives with a new tool to visibly measure their hard work.

Since following ViewSPORT on Twitter, I realized that they have already made quite a name for themselves in the fitness world. The company started popping up on health blogs, including UMass Alum Fit Girl. Happy Girl. 

What makes these tanks and tees so special is their ‘motivation revealed’ technology. As you sweat, special words appear on your shirt helping you finish that last mile, complete your final rep or claim victory over that WOD.

Check out their site here, and if you are feeling generous… buy me a tank? ;) I like this one….

Stay healthy, stay happy, work hard.